Responding quickly to client e-mails is important for businesses that make customer service a top priority. But this can be a challenge when you are travelling and cannot check e-mail from your desk.
Mobile devices with e-mail capabilities have become the answer to this problem for many business travellers. These devices include “smartphones” and Wi-Fi-enabled [...]
Data is a vital business asset, but also a fragile one. For instance, a hard drive crash, a virus or a natural disaster could instantly result in the loss of all your customer lists and financial records.
Unfortunately, most businesses don’t talk about making a back-up copy of their business data until after such a [...]
There are two unfortunate realities of the electronics age; the utility simply cannot provide the clean, consistent power demanded by sensitive electronics, and the customer is ultimately responsible for the health and safe operation of his equipment.
A study by IBM has showed that a typical computer is subject to more than 120 power problems [...]
The travel industry is taking its hits right now, and I hate to add to it. But times are tough, and your business needs to scrutinise its travel budget to find ways to cut costs. This is about economics.
Alternatives to business travel — such as Web conferencing with Microsoft Office Live Meeting or similar products [...]
Not long ago, a diary was a deeply personal thing — a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.
The web has a way of changing things. Now, a diary of thoughts, observations and insight — posted on the internet — may be a way to [...]
What’s attracting paying customers and boosting profits today? Here’s one proven strategy: Using keywords effectively to market your business online. For free or “organic” search, it begins by figuring out the keywords used by your preferred customers as they search for what you sell on engines like MSN and Google. For pay-per-click search, where you [...]
You’re not a professional spammer. You run a legitimate, upstanding business and you’ve chosen to reach people online through e-mail newsletters. Smart move: E-mail marketing is inexpensive and effective, if done right. However, if you’re using a free e-mail service to distribute your newsletters, you’re probably not reaching all of your intended recipients, and some [...]
E-mail marketing is not only very affordable but also extremely effective. Depending on your metrics (opened messages, click-throughs or conversion rates) and your targets (new, existing or best customers), e-mail marketing can yield response rates that range from a satisfying 5 percent to a remarkable 50 percent or more.
On the other hand, the cheap cost [...]
Not long ago, a diary was a deeply personal thing — a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.The web has a way of changing things. Now, a diary of thoughts, observations and insight — posted on the internet — may be a way to [...]
The Internet has given identity theft a new lease of life. Online identity theft involves fraudulently gathering confidential information from the vast data pool generated by the online world by exploiting the anonymity inherent in email, instant messaging (IM) and web-based communication.
Identity thieves exploit basic psychology. Human beings want to be open, co-operative and trustful, [...]
